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“Do I need a mobile friendly website?” Have you asked yourself this question recently? Smartphones and other mobile devices are fast becoming the preferred method of Internet access; if you haven’t already got a mobile website, you need to get one soon. Why? Because your customers are increasingly going mobile.
“Website engagement down? Make sure your site is #mobile friendly.”
It’s What Your Customers Want – and They Expect You to Provide It
Increasingly, your customers are not sitting front of desktops or laptops. Instead, they’re on the go, and they’re accessing your website from their mobile devices.
What does that mean for you? If you don’t give customers what they want (easy visibility and navigation so they can browse and shop while mobile), they’ll go someplace else.
So how do you go about creating a mobile-friendly site? Don’t try to simply “tweak” your existing website to try to make it so. Traditional websites don’t display well on mobile phones. Mobile phones have smaller displays and will often distort visuals on regular websites. Pare your mobile friendly website down to just essential features, with content that includes links to secondary information pages. You should also enlarge interface elements for easy touchscreen navigation. That doesn’t mean you should ignore those customers who still use desktops and laptops, though. They still account for a significant portion of your customer base and new prospects.
So when you’re asked, “Do I need a mobile friendly website?” answer “yes.” It will help your organic search results.
You’ll Lose Business (If You Haven’t Already)
You’ve probably already seen a decline in business if you still use only a standard website. If not, go mobile friendly before you do. Most aren’t yet completely ditching their desktops or laptops for their mobile devices, but an increasing number are. Give your customers what they want with fast loading pages, easy navigation, and a streamlined site with great content and great products. Grab hold of that growing number of customers who use mobile devices to shop. Keep Google happy, too, and you won’t risk “disappearing” from search results.